At NFL THE LABEL (Not Finished Living), our mission is to empower real artists with real stories. We’re here to build legends from the ground up — no shortcuts, no gimmicks. We focus on authenticity, ownership, and legacy. Our goal is to discover, develop, and distribute music that hits the soul and speaks the truth, while helping our artists turn hustle into generational wealth.

NFL THE LABEL was founded in 2025 by NFL BLACK SAVAGE and NFL YO CITY with one mission:

We Publish. We Distribute. We Dominate.

We’re an independent label built on ownership, hustle, and authenticity. Every release is handled in-house — from publishing to distribution — keeping full control in the hands of the artists and the label.

Our Artists:

NFL BLACK SAVAGE — Raw rap energy, storytelling, and co-founder of the label. NFL YO CITY — Visionary co-founder, artist, and creative force shaping the label’s sound. Zyah Bleu — Soulful R&B vocalist bringing emotional power and fresh energy.

NFL THE LABEL is more than music — it’s a movement. This is just the beginning.